National brand launch, local market penetration, enabling brand awareness
Digital communication (web platform creation and ongoing administration / updates, weekly newsletter)
Over 79 stores in the country, 10 of them in Bucharest
Agency support and tactics:
Creative concepts and support for B2C and internal communication
In-store branding, outdoor, drop mail, street flyers. Regular leaflets – every 2 weeks and opening leaflets – summing up over 160.000 weekly, branded materials. POSM production
Internal communication platform – PEPCO Voice magazine – 32 pages of valuable community info every 3 months
Where to next?