Cornetto – Product launch
National coverage, local market addressability with creative promo and solutions, gaining and maintaining brand lovers;
Social Media coverage and administration – Facebook page re-launch
Agency support and tactics:
– Creative concepts and support for B2C communication
– In-store branding, outdoor, drop mail, street flyers. POSM production.
– Creative digital interaction and online – offline blended activations
– Lucky draw management: coordinating, digital raffle, distribution, winners check, database.