Betty Ice x Algida.
The intent of this project was to create a premium brand image, in accordance with the flavors and quality of this gourmet masterpiece. The design reinforces the brand proposition through the pack structure and the way the type and imagery work together to create a graphic block. The simplicity and sharpness of the design conveys sophistication while the imagery of ingredients also shows a strong emphasis on taste and pleasure.
They needed a design style and packaging system that would attract a new, younger, more affluent audience, stand off the shelf amongst its competitors and assert itself as a major contender in the ice cream isle. My approach was simple – make it stand out on the store frozen section shelves with simple yet iconic & colorful designs and appeal to both adults and kids of all ages.
2. Reinforce premium brand
3. Design Execution and validation